What to keep in mind
Coordinate trademarks, franchise agreements, manuals, centralized purchasing, locations, digital channels and rules for franchisee exits.
Rapid growth with inconsistent agreements can damage enforcement and brand protection.
Distinctions often confused
The trademark owner and the operator of an individual franchise may be separate legal persons.
Frequently asked questions
Should every franchisee sign an identical agreement?
A consistent standard is useful, with justified adjustments for the business.
What if a former franchisee keeps using the trademark?
Contractual and trademark remedies may be available depending on the proven rights.
Informational content. It is not a substitute for professional advice.