What to keep in mind
Identify who markets, collects payments, invoices, delivers, handles returns, uses customer data and bears platform risks.
Unclear online roles can cause payment, consumer and contractual disputes.
Distinctions often confused
Operating a marketplace is different from selling one's own goods through a marketplace.
Frequently asked questions
Who should issue the sales invoice?
It depends on the actual transaction structure and applicable tax rules.
Can a marketplace change fees unilaterally?
That depends on the contract and legal limits on amendments.
Informational content. It is not a substitute for professional advice.