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Negotiating Trademark Coexistence Agreements

A trademark is a commercial asset whose protection should be planned before, during and after the filing process. Where similar brands operate in potentially distinct markets, a coexistence agreement may define the boundaries of permissible use.

What to keep in mind

Specify covered marks, goods, territories, presentation, digital uses, enforcement, successors and consequences of breach.

Vague or excessively broad commitments can transfer the dispute to new product lines or digital channels.

Distinctions often confused

A private coexistence agreement does not automatically guarantee a mark will be registered.

Frequently asked questions

Can two competitors sign a coexistence agreement?
Potentially, subject to trademark law and, where relevant, competition-law restrictions.
Will the agreement automatically bind every future owner of the trademark?
Its effect on successors requires careful drafting and documentation.

Informational content. It is not a substitute for professional advice.