Blasco SchneiderLegal & Corporate Counsel
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Legal Management of Corporate Trademark Portfolios

A trademark is a commercial asset whose protection should be planned before, during and after the filing process. Companies with many brands need reliable records of owners, classes, countries, expirations and licenses, including marks held by group entities.

What to keep in mind

Compile a portfolio register, prioritize strategic marks, monitor renewals and use requirements, and examine pending disputes and transfer records.

A missed renewal or incorrectly identified owner can jeopardize a significant commercial transaction.

Distinctions often confused

A portfolio comprises multiple individual rights and is not one universal multi-class registration.

Frequently asked questions

Should all group trademarks be held by one company?
That depends on tax, licensing, legal exposure and group organization.
Do trademark registrations last indefinitely?
No. Argentine trademarks have a ten-year term and renewal is subject to legal requirements.

Informational content. It is not a substitute for professional advice.