What to keep in mind
Distinguish corporate renaming, asset assignment, merger and legal succession, then prepare supporting documents and the relevant registry notation.
Treating a mere name change as a transfer of title can lead to an incorrect filing.
Distinctions often confused
A name change preserves the same legal person, whereas assignment moves title between persons.
Frequently asked questions
Does a company name change require a new trademark application?
Not merely for that reason, though registry details should be updated.
Are trademarks automatically transferred to the surviving company in a merger?
Legal succession and any necessary registry annotations must be reviewed.
Informational content. It is not a substitute for professional advice.