What to keep in mind
Plan protection for store signs, product marks, territories and classes, and regulate permitted use, standards, termination and return of branded materials.
Continued use by a former franchisee may confuse customers and harm the network.
Distinctions often confused
Trademark registration and the franchise agreement are complementary but distinct instruments.
Frequently asked questions
Should a franchisee register the brand in its own name?
Generally ownership should remain clearly organized with the franchisor and use granted by license.
What happens to signage and digital accounts when a franchise ends?
Their removal, transfer or shutdown should be expressly regulated.
Informational content. It is not a substitute for professional advice.