What to keep in mind
Assess advertising use, appropriate class, professional restrictions, denominative versus figurative filing and who should own the mark.
Longstanding use of a business name does not itself establish a currently valid trademark registration.
Distinctions often confused
A professional name, service trademark and registered corporate name have different legal functions.
Frequently asked questions
Can a professional firm register its name as a trademark?
Often yes, subject to trademark requirements and any profession-specific rules.
Does registering a website domain protect the firm name?
No. Domain allocation and trademark registration are separate systems.
Informational content. It is not a substitute for professional advice.