Blasco SchneiderLegal & Corporate Counsel
Home›Lawyers›Trademark Registration, Protection and Management›Trademark Registration for E-Commerce Businesses

Trademark Registration for E-Commerce Businesses

A trademark is a commercial asset whose protection should be planned before, during and after the filing process. Online stores rely on names used across domains, marketplaces and social media. Protection should be considered before the brand expands across channels.

What to keep in mind

Assess store and product marks, applicable classes, domain ownership and consistency between the company operating the store and the owner of the signs.

The availability of a social-media handle does not show that commercial use is legally safe.

Distinctions often confused

A domain name, social-media username and registered trademark are not equivalent rights.

Frequently asked questions

Does opening a marketplace store protect its brand?
No. A marketplace account does not replace INPI registration.
Can a domain reproducing a trademark be challenged?
Potentially, under the domain rules and after examining ownership and priority.

Informational content. It is not a substitute for professional advice.